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食品包裝禮盒有什么需要注意的包裝要點?
來源:www.xibojian.com 發布時間:2021-09-13 瀏覽次數:122
食品包裝禮盒是我們日常生活中常見的一種禮盒,這樣說一點都不為過。大家想想,我們一日三餐都要接觸食品,平時還偶爾吃點零食。我們每天接觸到的食品種類,都有兩三種,多的可以有十種以上。這樣,食品的禮盒包裝就顯得尤為重要。尤其是那些名貴食材,我們一般購買回來都是送給親朋好友。如果包裝不當,會被認為誠意不夠。
Food packaging gift box is a common gift box in our daily life. It's not too much to say. Let's think about it. We have to touch food three meals a day and eat snacks occasionally. We are exposed to two or three kinds of food every day, and more than ten kinds. In this way, the gift box packaging of food is particularly important. Especially those precious ingredients, we usually buy them back for our relatives and friends. If the packing is improper, it will be considered that the sincerity is not enough.
在仔細研究食品包裝禮盒之前,我們不妨先看一下現在常見的食品種類?,F在常見的食品種類有零食,名貴食材,土特產和日常的一些常見食材。而用到禮盒包裝的,一般都是比較名貴或者有特色的產品,比如說名貴食材和土特產。當然,一些零食禮包或者進口零食有時候也會用禮包包裝。
Before carefully studying food packaging gift boxes, we might as well take a look at the common types of food now. Now the common types of food are snacks, precious ingredients, local specialties and some common daily ingredients. The gift box packaging is generally more expensive or characteristic products, such as precious ingredients and local specialties. Of course, some snacks or imported snacks are sometimes packaged in gift bags.
食品包裝禮盒其實有很多講究。一些公司不知道其中的奧妙,往往會在包裝上面犯錯誤,從而流失一些客戶。食品禮盒的一個要點,就是不要過度包裝。過度包裝不僅國家相關法律法規不允許,還會引起客戶的反感。比如說,有些公司為了凸顯產品的貴重,往往會使用多層包裝,包裝也會弄得很奢華。殊不知,客戶在解開一層層包裝的時候,發現產品的比例和包裝嚴重不相符,會有很大的反感心理,認為企業偷工減料。
Food packaging gift box actually has a lot of attention. Some companies don't know the secret and often make mistakes in packaging, thus losing some customers. One of the key points of food gift boxes is not to over package. Excessive packaging is not only not allowed by relevant national laws and regulations, but also disgusted by customers. For example, in order to highlight the value of products, some companies often use multi-layer packaging, and the packaging will be very luxurious. As everyone knows, when unpacking layers of packaging, customers find that the proportion of products is seriously inconsistent with the packaging, they will have a great aversion and think that the enterprise is cutting corners.
食品包裝禮盒的二個要點,就是要有特色。這個要求一般體現在土特產上。很多土特產的包裝都十分簡陋,有時候甚至會以幾個卡通的牛羊雞形象印刷在上面就草草了事。其實土特產是一種十分有文化價值的產品。我們在設計包裝的時候應該在地域文化上面下手,以回歸自然為主,盡量體現出產品的深度。
The second key point of food packaging gift box is to have characteristics. This requirement is generally reflected in local specialties. The packaging of many local specialties is very simple. Sometimes they even print a few cartoon images of cattle, sheep and chickens on it. In fact, local specialty is a product of great cultural value. When designing packaging, we should start with regional culture, focus on returning to nature and try to reflect the depth of the product.
以上就是食品包裝禮盒的一些要點。在現在主要消費群體都是年輕人的情況下,我們在包裝上面更加要盡力而為。除了傳統的包裝方式,我們還可以嘗試一下新的設計方案。特別是零食,食品禮盒這些年輕向的產品。
These are some key points of food packaging gift box. Now that the main consumer groups are young people, we should do our best in packaging. In addition to the traditional packaging, we can also try new design schemes. Especially snacks, food gift boxes, these young products.