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包裝印刷行業的這些知識
來源:www.xibojian.com 發布時間:2021-05-29 瀏覽次數:122
高品位設計理念的引領
The leading of high grade design concept
任何包裝產品都離不開設計,高品位的設計理念是造就高品位包裝產品的基石。商品包裝品位的高低,完全取決于包裝的設計,應充分發揮設計的引領作用。只有高品位的設計,才能有高品位的包裝產品。
Any packaging product is inseparable from design, high-grade design concept is the cornerstone of creating high-grade packaging products. The level of commodity packaging grade completely depends on the packaging design, and the leading role of design should be given full play. Only high-grade design, can have high-grade packaging products.
設計在這里有兩層意思:一是整體包裝件的統籌設計理念,包括包裝件的容量、體積、規格、形狀、服務對象等;二是指包裝件的具體設汁,包括用什么圖案、顏色搭配,尤其要與時俱進,注重運用現代元素,結合時代特征,調動一切設計手段,與時尚接軌,設計出吸引消費者眼球的高品位作品,以豐富商品市場。那么,怎樣創造“凡勃倫效應”?有這么幾點是必須做到的。
Design here has two meanings: one is the overall design concept of the whole package, including the capacity, volume, specification, shape, service object, etc; Second, it refers to the specific design of the package, including the pattern and color matching. In particular, we should keep pace with the times, pay attention to the use of modern elements, combine with the characteristics of the times, mobilize all design means, integrate with fashion, and design high-grade works that attract the attention of consumers, so as to enrich the commercial market. So, how to create the "Veblen effect"? There are several things that must be done.
源于生活,高于生活。設計人員的設計理念必須扎根于生活的沃土,樹立高品位理念,具備高品位素質,練就高品位技巧﹐滿足高品位需求。生活是創作的源泉,要設計出消費者喜愛的高品位包裝品,只有在深入生活、深入市場的過程中,去把握第一手素材,找到創作靈感,創新設計理念,創作出既有時代特色,又與眾不同的高品位包裝產品。
From life, higher than life. The design concept of designers must be rooted in the fertile soil of life, establish high-grade concept, have high-grade quality, practice high-grade skills, and meet the needs of high-grade. Life is the source of creation. In order to design high-grade packaging products that consumers like, we must grasp the first-hand materials, find creative inspiration, innovate design concepts, and create high-grade packaging products with both the characteristics of the times and different characteristics in the process of going deep into life and market.
調動色彩的表現力。色彩是為作品服務的,要使用好色彩,就必須搞清服務對象、表現圖案、產品種類,再確定使用色彩,要根據各個時期的商品特征,與時俱進地改變傳統的用色觀念,摒棄大紅大綠的用色套路,盡可能做到剛柔相濟,色彩協調統一,突出商品的特色。一件好的設計作品,必然是色彩搭配合理,簡潔而有表現力,給商品量身定制,成為消費者喜愛的商品品牌。
Mobilize the expressiveness of color. Color serves for works. To use color well, we must make clear the service object, performance pattern and product type, and then determine the use of color. According to the commodity characteristics of each period, we should change the traditional color concept with the times, abandon the red and green color routine, and try our best to achieve the combination of hardness and softness, color coordination and unity, and highlight the characteristics of goods. A good design work must be reasonable color matching, concise and expressive, customized to the goods, and become the favorite brand of consumers.
注重包裝功能。在現代商品包裝中,賦予包裝更多的功能,除了包裝商品、保護商品、方便搬運之外,還具有美化商品、宣傳商品、傳播知識的功能,在設計包裝箱、盒的過程中,應充分考慮這些元素,使包裝功能表現得更充分,更吸引消費者的眼球,為商品促銷起到很好的鋪墊。
Pay attention to the packaging function. In modern commodity packaging, giving packaging more functions, in addition to packaging goods, protecting goods, and facilitating transportation, it also has the functions of beautifying goods, publicizing goods, and disseminating knowledge. In the process of designing packaging boxes and boxes, these elements should be fully considered, so as to make the packaging function more fully expressed and attract the attention of consumers, For the promotion of goods play a very good bedding.
高品位的包裝設計引領了時代的潮流,反映了時代特征,是現代包裝理念核心價值觀的體現,迎合了消費者的需求變化,成為企業進入市場的通行證。
High grade packaging design leads the trend of the times, reflects the characteristics of the times, embodies the core values of modern packaging concept, caters to the changes in consumer demand, and becomes the pass for enterprises to enter the market.