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禮品盒是否具有促銷的功能?
來源:www.xibojian.com 發布時間:2021-05-29 瀏覽次數:122
1.禮品盒安全防護
1. Safety protection of gift box
任何產品都應將安全放在第一位。精巧禮品在包裝規劃時,應當依據所包裝禮品的屬性來考慮儲藏、運送、展銷、攜帶以及運輸等方面的安全與實用問題。不同禮品的包裝或許需要不同的包裝材料,這需要依據包裝材料和禮品的屬性雙方面來決定,特別還要留意禮品的防潮、防震、防壓、防漏等問題,要保證禮品在任何情況下都完好無缺。
Any product should put safety first. In the packaging planning of exquisite gifts, the safety and practical problems of storage, transportation, exhibition, carrying and transportation should be considered according to the properties of the packaged gifts. The packaging of different gifts may need different packaging materials, which needs to be determined according to the properties of packaging materials and gifts. In particular, we should pay attention to the moisture-proof, shockproof, pressure proof, leak proof and other issues of gifts, so as to ensure that the gifts are intact in any case.
2.禮盒包裝要人性化
2. The package of gift box should be humanized
好的包裝盒設計有必要習慣禮品的貯藏、運送、展銷以及顧客的帶著與開啟等。所以,在禮品盒規劃時有必要要使盒型結構的比例合理、結構嚴謹、造型精巧,要突顯出盒型的形狀與材質美、對比與和諧美、節奏與韻律美,力求達到禮品盒的盒型結構功能齊全、外形精巧,然后適應生產、出售乃至使用。常見的禮品包裝盒結構主要有手提袋式、懸掛式、開放式、開窗式、封閉式或幾種形式的組合等。
Good packaging box design is necessary to get used to the storage, transportation, exhibition and sale of gifts, as well as the carrying and opening of customers. Therefore, in the planning of gift box, it is necessary to make the box structure reasonable proportion, rigorous structure and exquisite shape, highlight the beauty of shape and material, contrast and harmony, rhythm and rhythm of the box, and strive to achieve the box structure function complete, exquisite shape, and then adapt to production, sale and even use. The common structure of gift box mainly includes bag type, hanging type, open type, open window type, closed type or combination of several forms.
3.禮品盒要具有促銷的功能
3. The gift box should have the function of promotion
一個好的禮品,它的包裝盒設計可以起到對一件禮品起到宣傳促銷的效果。禮品包裝盒要有吸引廣大顧客的視野而且要有激發起顧客的購買欲望,還要充分展示禮品,要減少顧客對內在禮品的猜忌,使用透明的包裝盒是個不錯的選擇,這樣也可以滿足顧客多元化的需求。
A good gift, its box design can play a promotional effect on a gift. The gift box should have the vision to attract the majority of customers, stimulate the customers' desire to buy, fully display the gifts, and reduce the customers' suspicion of internal gifts. Using transparent box is a good choice, which can also meet the diversified needs of customers.
4.包裝盒要環保
4. The packing box should be environmentally friendly
環保是每個產品都有必要考慮到的問題,禮品包裝盒在考慮美觀又有用的同時,還要考慮到環境問題。只要不損壞人的身體健康,不污染環境的禮品盒才能成為顧客最終的挑選。
Environmental protection is a necessary consideration for every product. The gift box should not only be beautiful and useful, but also consider the environmental problems. As long as it does not damage people's health and does not pollute the environment, the gift box can become the final choice of customers.
5.包裝盒具有藝術感
5. The packing box is artistic
藝術價值高的產品要更容易招引顧客的眼球,給顧客帶來美感,獲得顧客的青睞。重視外觀的同時也要重視內容,包裝規劃的要點是環繞產品進行推演規劃,所以要從包裝上突顯出禮品的特征,并將這個特征經過藝術的形式傳達給顧客。
Products with high artistic value should attract customers' attention more easily, bring aesthetic feeling to customers, and win customers' favor. Pay attention to the appearance, but also pay attention to the content. The key point of packaging planning is to carry out deduction planning around the product, so we should highlight the characteristics of the gift from the packaging, and convey the characteristics to the customers through the artistic form.